MarGrad® was founded in 2020 by Jim Fosina and Marina DiDomenico who each have 30+ years of hands-on experience in designing, developing, building, launching and managing the marketing and operations of Direct-to-Consumer brands with the sole goal to help companies meet their growth goals and financial objectives through strict return on investment disciplines.
In 2011, they co-founded Amora Coffee – an eCommerce Direct-to-Consumer provider of freshly roasted gourmet coffee and organic teas. Under their leadership for 12 years, Amora acquired over one million subscribing customers.
Jim also founded Fosina Marketing Group in 2003, a leading digital subscription marketing agency which serviced over 100 Direct-to-Consumer brands over 15 years before being acquired by a public company in 2018.
For 15 years prior to entrepreneurship, both Jim and Marina worked for large public companies including Kraft General Foods, Nestle, and Scholastic within their Direct-to-Consumer divisions learning and practicing a balanced growth and protected P&L acumen.
OUR MISSION:
Dedicated to Help You Prosper
MarGrad® was inspired by the Greek name for pearl. According to both history and myth, pearls symbolize wisdom gained through experience and are believed to bring calm, protection, good luck and wealth.
They are also symbolic of HELPING with empathy and affection with a quick and discerning mind especially during times of crisis and imminent change. That perfectly matches with our mission at MarGrad® – to help our clients with honesty, integrity and generosity to protect and bring them their deserved wealth with an extreme focus on sense of urgency.
Our Core Team
Jim Fosina
CEO
36+ years of Direct-to-Consumer experience working for Kraft Foods, Nestle, Scholastic and thereafter as founder of two agencies and one consumer products company with focus on Marketing, Operations, Business Forecasting, Modeling, Analysis and overall P&L management.
Marina DiDomenico
EVP
25+ years in Direct-to-Consumer experience working for Kraft Foods, thereafter two owned agencies and a consumer products company with primary expertise in Finance, Accounting, Creative and Merchandising.
Rick Greenberg
CHIEF OF BRANDING
35+ years in Brand Innovation, Brick and Mortar Retail Management, Product Development, Manufacturing and Direct-to-Consumer working in C-Suite positions as the CEO of Moonlite, President of Carrera of America and Co-Founder of Shelcore Toys.
Bosko Maksimovik
CTO
Owner & CEO of Elite Business Solutions, Bosko’s team supports all MarGrad technology development, website programming and warehouse integrations.
Kelly Mariano
VP MARKETING
25+ years in Direct-to-Consumer marketing working for Scholastic and thereafter Fosina Marketing, Amora Coffee and MarGrad with core expertise in eCommerce marketing and execution.
Melissa Kearns
ACCOUNT DIRECTOR
7+ years in eCommerce marketing starting at Fosina Marketing and currently managing multiple MarGrad accounts with a principal focus on media procurement and return on investment.
Judith Dutch
OMNICHANNEL SALES STRATEGIST
With over 30 years of expertise in retail partnerships, consumer marketing, and go-to-market strategy, Judi has guided global brands in launching products, driving multimillion-dollar growth and expanding across the U.S., U.K., and Canada.
Kevin Novella
ECOMMERCE MEDIA DIRECTOR
8 years experience procuring Meta media for Facebook, Instagram including TikTok, bidding on Google & Bing Search media and managing SEO, and in Amazon Seller Central and Vendor Central Management including offer, creative, advertising spend, and analytics.
Janet White
TRAFFIC & REPORTING
15+ years supporting Jim & Marina in campaign trafficking and KPI reporting.
Jenna Zadotti
MARKETING ASSOCIATE